Start a projectBrand Identity
Brand identity design
A brand identity is the whole system a logo lives inside: the mark, a colour palette, a typeface hierarchy, a layout language, and the written rules that keep all of it consistent when other people start using it. I build these systems end to end for small businesses, founders and agencies, with more than sixty identity systems delivered since 2015.
The difference between a logo and an identity shows up the first time somebody else has to make something. A logo answers what the mark looks like. An identity answers what a social post, an invoice, a storefront sign, a slide deck, and a website all look like when they came from the same company. That means decisions made once and written down: which typeface carries a headline, how much air sits around the mark, which colour does the work and which supports it.
About five minutes. A written proposal comes back within 48 hours.
What you get
The logo system
Primary mark, lockups, icon, and every colour variation, built as vector art.
Colour palette
Primary, secondary, and neutral colours with HEX, RGB, CMYK, and Pantone values so print and screen agree.
Typography
A headline and body typeface pairing with sizes, weights, and spacing rules.
Layout language
Grids, spacing, and the graphic devices that make a piece recognisably yours before anyone reads a word.
Brand guidelines
A written document your team, your printer, and your developer can all follow without asking.
Applied examples
The system shown on real pieces — card, sign, social, packaging, or screen, depending on what your business uses.
How it runs
The brief
A written brief covering the business, the audience, the tone, and what the identity has to appear on.
Proposal
Scope, deliverables, timeline, and a fixed price, back within 48 hours.
Direction
Concepts explored as a whole system rather than as a mark alone, so you judge it the way customers will see it.
Build
The chosen direction is extended into the full palette, typography, layout rules, and applications.
Guidelines and handover
Everything written down and packaged, so the identity survives contact with other people.
Selected work
More work across every discipline is on the portfolio.
What clients say
Zaza welcomes you on this platform like an old friend. With his gentlemanly character and craftsmanship he produced beautiful work. Thank you for the patient back-and-forth and for not refusing any detail. A truly artistic person at his craft.
I hired Zaza after reading the reviews. He pays close attention to your requests, responds quickly, and stays in constant communication. There were no issues — I'm extremely happy with the work.
Meticulous from start to finish. The work he produces is high quality and original, and he presents it beautifully. His timing is excellent — whenever he says he'll deliver, he does. Even when we had small communication hiccups he wrapped the project up beautifully. We'll be starting another project together soon.
Thanks to Zaza's care and expertise, I reached the design I wanted in a very short time. Next time, he's absolutely my first choice.
One hundred client reviews collected since 2015 are on the homepage.
Questions
- What is the difference between a logo and a brand identity?
- A logo is one mark. A brand identity is the system around it — colour, typography, layout rules, and written guidelines — so that everything your business produces looks like it came from the same place, even when someone else makes it.
- Do I need a full identity, or just a logo?
- If only you make your materials, a strong logo with clear usage notes may be enough. The moment other people produce things for you — a printer, an agency, a developer, a new hire — an identity system is what keeps it consistent.
- What do brand guidelines include?
- Clear space and minimum sizes for the mark, the full colour palette with print and screen values, the typeface hierarchy with sizes and weights, layout grids, and explicit examples of correct and incorrect use.
- Can you rebrand an existing business?
- Yes. That usually starts with what is worth keeping — recognition you already have — and what is holding the business back, and it is a normal thing to describe in the brief.
Start a brand identity project
Fill in the brief and a written proposal comes back within 48 hours. Or email zaza@bozan.ca or call +1 343-337-4333.